Campaign Objectives:

Acquire New Business

To drive strong awareness in key business environments and consideration amongst Business Decision Makers. The client wanted to acquire new business amongst SME audiences

Creative Highlight:

Half Page Unit

Select Media ran both IAB Standard Units and a Half Page Unit to maximise reach and impact for the client. The mixture of ad units provided more scope for our Ad Ops team to optimise the campaign and drive SME decision makers to contact UPS for logistic solutions.