Campaign Objectives:

Awareness

For this client, Select Media’s aim was to promote Hitachi’s Corporate Social Responsibility programs and initiatives.

The target audiences for this campaign included C-Level, Government Officials, Opinion Formers, Policy Makers, SME Decision Makers and IT Managers

Creative Highlight:

Billboard Unit

Select Media ran a mixture of Half Page Units and Billboard Units for the client across a bespoke site list to target various niche business audiences. Each ad unit had multiple creatives specifically designed for the various target audiences of the campaign.