Campaign Objectives:

Awareness

This Finastra campaign was to promote the merger of two fintech companies and drive awareness of the new brand. The aim of the campaign was to run across a mixture of niche fintech sites and more broader finance and business environments.

Creative Highlight:

Billboard Unit

For this activity, Select Media ran 8 separate high impact creatives to target the various international regions for the client. The campaign ran across two quarters and provided the required global reach for Finestra in key B2B environments.