Campaign Objectives:

Reach New Affluent Audiences

The aim of this campaign was to reach new affluent audiences for the client. A hand picked selection of high net worth lifestyle environments were curated for this luxury hotel client.

Creative Highlight:

Billboard Unit

Select Media served multiple Billboard Units highlighting the various celebrity fans of Mandarin Oriental for this campaign. We optimised performance and ensured we achieved the new audiences KPI for the client across a sustained 9 month period.